Pendleton Whisky Social Media

Pendleton Whisky is an American whisky born in the Northwest, distilled with Northern grains and finished with glacier-fed spring water from Mt. Hood. While at French | West | Vaughn, I helped manage Pendleton’s visual social media presence by planning content calendars, collaborating with our internal team on events and brand partnerships, and partnering with our videographer to create custom content for key campaigns, holidays, and brand pillars. One of our largest annual initiatives was the Military Bottle campaign, which honors veterans and highlights the brand's partnership with the Bob Woodruff Foundation. For the 2023 release, we featured Mercedes, an Army Sergeant who served six years before founding the Good News Community Kitchen outside Washington, D.C. Our videographer, creative director, and I traveled to Virginia to shoot her story and capture assets for social media and the brand website. In addition to major campaigns, our day-to-day content strategy focused on showcasing custom cocktail recipes, highlighting seasonal merchandise for the holidays, and putting a distinct Pendleton Whisky spin on trending social topics.