Another World, Within Yours

During my time at French | West | Vaughn, I had the opportunity to help build the Downtown Cary Park brand from the ground up, leading efforts across color exploration, identity design, website direction, and campaign concepting. The park is a one-of-a-kind experience that North Carolina is fortunate to host, and everyone involved in its creation knew it would attract visitors from across the Southeast. When promoting this extraordinary destination, the core sentiment I kept returning to was that the park felt like another world within our own: a place to escape that inspires childlike wonder in visitors of all ages. Partnering with local video production house Digital P, we brought that concept to life in a 30-second video spot celebrating the park's grand opening and inviting travelers across the region to experience the wonder of Downtown Cary Park.