Sober Advice From Billy The Buck

During my time at French | West | Vaughn, I jumped into a campaign for NCDOT designed to reach social drinkers and remind them of the consequences of driving while impaired. To deliver the message, we created a character who has seen his fair share of bad decisions made after drinking: an iconic figure who hangs out above the bar, passionate about guiding people to do the right thing. When choosing the direction for the video spots, I wanted to highlight the early signs of intoxication, and what better way than to showcase the obnoxious behaviors one may encounter at a local bar. We then had the perfect setup for our wise old friend Billy the Buck to remind people of what happens when they start making bad decisions. We collaborated with Remedy in Durham, NC, for video production. My role focused on advancing the campaign concept and executing the assets. Final deliverables included two 30-second TV spots, window clings, bar coasters, digital display ads, and out-of-home media.