Find Your Journey

RDU has been undergoing incredible transformations over the past few years, including adding new concession options for its travelers. While the airport has a separate initiative for promoting these additions, "Reimagine RDU," they wanted to highlight several of these new choices within their general concessions awareness campaign. A trip usually feels like it begins the moment you step foot in the airport, making the process of navigating and exploring RDU's terminals a journey within a journey. Partnering with Walk West and Horizon Productions, we brought that experience to life by showcasing everything RDU has to offer. My role included campaign concepting, storyboarding, sourcing talent for the "Professional's" spot, and art direction on set. Final deliverables included 15- and 30-second video spots produced for Meta and other paid digital platforms.