Transform RDU

RDU is undergoing a major transformation over the next decade that will impact employees, travelers, and the broader Triangle region. While working with Walk West, our team was asked to help create an initiative under RDU's Vision 2040 plan, focusing on four upcoming projects that will reshape how travelers move through the airport. Partnering with copywriter Brian Smith, we were inspired by the connection between RDU’s location in the Research Triangle and the idea of transforming different angles of the airport, giving rise to the "Transform RDU" campaign. My roles included designing a distinct logo lockup, concepting and storyboarding the video campaign, creating internal and external marketing materials to inform employees and travelers of upcoming changes, and designing engaging wall wraps for construction areas throughout Terminal 2. For video production and editing, we partnered with Horizon Productions.