PHOTOGRAPHER // ART DIRECTOR \\ DESIGNER

For over a decade, I’ve proven that what some people call "fussy," I call absolute precision—and my therapist calls a personality trait. As a multi-hyphenate creative, I’ve done time in both agency life and corporate in-house structures, mastering advertising campaigns, social media creation, and experiential design. If an industry exists—from tech and finance to travel and tourism—I’ve probably directed, designed, and severely over-analyzed a project for it.

I am annoyingly goal-driven, which means I will treat your creative brief like a crime scene and interrogate the hell out of it. Why are we launching this? What is the goal? Who are we trying to connect with? If a project doesn't have a clear purpose, it’s just expensive noise, and my ears are sensitive. I am deeply passionate about the big picture, obsessively driven by purpose, and utterly committed to making audiences actually connect with something real.